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Agent Strategy

A 20-Year Producer Draws the Map — How New Agents in West Texas Build a Six-Figure Business

The plan most new agents never get. 365 days, four phases, the brokerage math nobody shows you, and the daily habits that actually produce $100K in West Texas real estate.

By Doug Duncan  ·  April 2026  ·  Read More →

Breaking News

Real Acquires RE/MAX in $880M Deal — What It Means for West Texas Agents

The biggest brokerage deal of the year just happened. Real Brokerage is acquiring RE/MAX Holdings, creating a 180,000-agent platform. Here's the honest take on what it means for agents in Amarillo, Midland, Abilene and across West Texas.

By Doug Duncan  ·  April 27, 2026  ·  Read More →

More Updates ComingReal is always moving. Check back for the latest on the brokerage, market updates, and what's happening in West Texas.